Imitation whipped cream is a type of cream which is beaten by a mixer until it becomes light and fluffy. Moreover, it contains butter, flour, milk, sugar, vanilla and salt and is also called Chantilly cream. It is often flavoured with coffee, orange, chocolate, vanilla, etc. and dressing for desserts such as pies, cupcakes, ice creams, milkshakes, puddings, and muffins. Imitation whipping cream consists of vegetable fats, milk proteins, sweeteners, water and emulsifiers and stabilizers Moreover, imitation whipped cream is manufactures by the UHT-process as this results in a long shelf life of the product. In addition, essential benefit of emulsifiers in imitation cream is to destabilize the fat globule formed by homogenization of the cream. Furthermore, imitation cream stabilizers work in the water phase to improve the emulsion stability in the liquid cream, which also results in improving the rigidness of foam and also to inhibit drainage in the whipped cream.

The market is witnessing rapid growth owing to increased utilization of whipped cream for multiple purposes such as in dairy ingredients to reduce milk allergies, as it provides extended shelf life, more flexibility to use, even in lower prices. It also enables in reduction of fat percentage, better foam stability and better cost in use calculations, making it favorable and attractive among bakers and caterers to use. However, procurement of highest quality of ingredients, maintenance of food consistency standards, managing efficient service in terms of hospitality, high taxation and huge costs associated with packaging are some of the factors expected to hinder the market in the coming years.

The global imitation whipped cream market can be divided based on type, flavor, consumption and region. By type, the market is segmented as dairy whipped cream and non-dairy whipped cream. Based on flavour, the global whipped topping market can be divided into orange, chocolate, vanilla, coffee and others. By consumption, the global Imitation Whipped Cream Market can be divided into Cakes & Pastries, Cookies, Salads, Rolls, Others. Based on region, the global imitation whipped cream market is divided into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. North America is analyzed to be the biggest consumer of whipped toppings followed by Europe. However, there is also rising scope in Asia Pacific countries such as Singapore, Malaysia, Hong Kong and the Philippines owing to development of dairy industry.

Some of the players in the market includeCool whip, LA Crème, Dream whip, Palsgaard, Whipped Cream Company, BestWhip Inc., Lucerne, and Reddiwip.